



Derby Week Events

The Bourbon Trifecta
WEDNESDAY, MAY 1st
A Derby-week soirée with Maker's Mark at the Biscuit Lounge with Whisky Chicks & Bourbon Brotherhood, benefitting Noir Chamber of Commerce.

Thunder Over Louisville
SATURDAY, APRIL 20th
Thunder Over Louisville®️ officially opens two weeks of Derby-related festivities with a bang! Make your way to downtown Louisville’s riverfront for one of our nation’s top five air shows and North America’s largest annual fireworks display.

Zoeller® Pump Company Pegasus® Parade
SUNDAY, APRIL 28th
The 2024 Zoeller Pump Company Pegasus Parade returns to Broadway in Downtown Louisville on Sunday, April 28. This family-friendly annual event showcases some of the nation’s finest marching bands and equestrian units, along with inflatable characters and colorful floats.

Kentucky Oaks
SUNDAY, APRIL 28th
The Longines Kentucky Oaks is where the finest 3-year-old fillies take the stage in a quest for glory. It’s a day filled with adrenaline, elegance, and a powerful message.

Kentucky Derby
SUNDAY, APRIL 28th
The 150th Kentucky Derby presented by Woodford Reserve is the world’s Most Exciting Two Minutes in Sports®. And this year, the excitement is bigger than ever. In 2024, we celebrate an incredible 150 years of history, making this a monumental celebration.
The April Issue is here
About Inspire
inSPIRE Louisville Magazine, formerly known as inSPIRE Black Louisville Magazine, is a non-profit initiative co-created and now led by Noir Black Chamber of Commerce Inc. The magazine was created to celebrate positive black lifestyles within Louisville, Kentucky, while also addressing pressing social and economic issues facing the black community. Through its content, inSPIRE seeks to advocate for improvements in health, education, and socio-economic outcomes.
To foster inclusivity and bridge racial divides in the city, the publication’s name has been changed to inSPIRE Louisville Magazine. This change reflects a broader vision of creating a thriving, inclusive city that transcends racial barriers, attracting and retaining professional talent and families from across the country.
Key Demographic Characteristics:
Ethnicity: The primary demographic of inSPIRE Louisville Magazine consists of 45% individuals who identify as Black or African American, with 55% identifying as other races.
Age: The magazine’s content is tailored to engage readers across various age groups, from young adults to older generations. inSPIRE Louisville Magazine aims to attract a diverse readership spanning ages 28 to 65 and beyond.
Gender: The readership encompasses individuals of all genders, including males, females, and those identifying as LGBTQQIP2SA (Lesbian, Gay, Bisexual, Transgender, Queer, Questioning,
Intersex, Pansexual, Two-Spirited, and Asexual), as well as other gender identities.
Geographic Location: inSPIRE Louisville Magazines are distributed for free at over 70 pickup locations across Jefferson County, including Kentucky State University in Frankfort, CVS, Valu Markets, UofL Health locations, UofL Belknap Campus Cultural Center, Simmons College, small businesses, churches, and advertiser locations.
Interests and Lifestyle: Readers of inSPIRE Louisville Magazine share an interest in positive representations of Black and other cultures, as well as topics such as fashion, beauty, health and wellness, entertainment, relationships, community issues, entrepreneurship, personal development, city growth through economic and workforce development, education, politics, and other aspects of a well-rounded lifestyle.
Demographic Snapshot of Louisville Metro:
– Population: 1.1 million
– Black Population: 24% (264,000)
– Gender Distribution: 60% Female, 33% Male,
7% LGBTQQIP2SA
– Age Range: 28-65 (Median Age: 36)
– Household Income: $65,000 and above
It’s important to note that these demographics are generalizations and may vary based on the publication’s editorial vision and goals, as well as the evolving nature of its target audience.

